20 Successful Tips
for Creating a Powerful Web Site
11. The Domain Name Game- Spend the money to register your own domain name. To do otherwise is like answering the phone in your office by another business's name. Identify your business by registering your own domain name.
12. Only One Choice of Purchasing- If your web page offers products or services, always offer secure credit card ordering using more than one method to purchase. If your visitor finds only one way to purchase, there's a 50% chance he/she will leave without clicking further. Supplying this option makes your visitor feel comfortable and most importantly secure when performing money transactions.
13. Old News, No Changes- It is amazing how many web sites do not update their information regularly. Why should a customer return to your page to find no change or an update has been made? Smart designers provide content areas that visitors know will be updated regularly for news and information. Some designers place rotating content code so when the page is re-loaded there will be new content displayed keeping regular customers coming back.
14. Being Unavailable- Many web pages forget to include something as simple as contact information. Visitors should always be able to easily find the same information that would be on your business card for following up with you. Contact forms work the best along with contact name, mailing address and phone numbers. This will also gain the visitors trust in your site.
15. Ignoring Marketing Opportunities- Not offering a free email newsletter with news and updates is a huge mistake. Putting a simple subscription form on your pages can build a database of prospective business clients and contacts. This allows you to build a relationship with your subscribers and include specials or latest product or service information.
16. Not Doing Research- Before you design your pages you should research your prospective clients. Know their needs, wants and what would attract them to your page over and over again. If you have a page dedicated to automobiles, offer links to other sites, videos and profiles of various automobile classics, editorial featuring the larger or more sophisticated models etc.. Offer links to anyone you partner with, updates on the latest trends and news, magazines, content from relevant associations.
17. Spelling and Grammar mistakes- Presentation is the key. And, nothing is more unprofessional than finding a page with these errors.
18. Incorrect Information- This is why there are so many disclaimers found on the web. It is higly recommended not to publish information on your site that is not positive. Doing so could result in creating a lack of trust from visitors or a lawsuit from a company or person that feels maligned.
19. Technical Difficulties- Make sure every link you design actually takes you where it says it will. Also ensure that all of your navigation links and buttons work correctly. Visitors can become lost and frustrated with a web page that doesn't keep it's promises.
20. Being Too Creative- There is a fine line between creativity and chaos. Personal web page design can incorporate the fun to the funky colors, graphics and special images. However, businesses must remember that perception is everything. Graphics should be appropriate and in moderation. Stick to no more than three colors; your best bet is those identified with your business.
Following these tips, your web pages will be informative, professional and well organized. Not only will you and your business have a web presence in the marketplace, you will be represented in a manner that will attract and retain your target audience.