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Articles on Web Design & Graphic Design »1 2 « BACK

Are you a client for any web designer? - This section is for you.

Web sites are a relatively new invention in the world, and today there is often a huge discrepancy between what the designer-and-programmer team knows and understands and what the client knows and understands. Below is a list of big and little things we have learned in the past few years about working with clients, and we guarantee if you follow these guidelines, both you and the design team you’ve chosen will have a more positive experience.

1. Don't judge a designer’s sense of style simply by what you see in their portfolio samples. If you don't see exactly what you envision for your site, don't immediately discount them—they may not have worked with a client who needed exactly what you are looking for, but could be more than capable of doing what you need. Instead, look for clues that will reveal their design potential and aptitude:

  • Have they demonstrated a range of styles from project to project?
  • Have they paid attention to detail and made good design decisions on their other sites?
  • Does your designer ask questions and demonstrate a desire to learn about your company's mission and your own perspective? Do you feel that they “get” your concept?
  • Does the designer seem willing to work closely with you to achieve a solution that satisfies the requirements of you and your customers? (Or do they insist on having complete design control?)
  • Have you heard the word “usability” come out of your designer's mouth? Do they know what it means? (Do you know what it means?)

2. Make sure you take the time to understand your design team's development process and ask questions when you don’t. Good two-way communication is extremely important. As the client, you deserve to have a written development plan and schedule provided before the work begins. Also, you should receive a written document outlining the payment terms.

3. Remember, you are part of the process. While your designer is largely responsible for doing the heavy lifting and moving the project forward in an effective manner, you need to hold up your end. As the client, you will be responsible for carefully reviewing and responding to work done by your designer. You may also be providing text and photographic content. If you don’t help them meet their deadlines by being there when they need you, you can't expect them to finish your project on time.

4. Follow-through is important. If you begin the web process with a designer or firm, stick with it on a timely basis through completion. If you get busy or if the site becomes a lower priority for you after web development work has already begun, please don't keep your designer hanging. They have reserved time in their schedule and probably assigned additional employees to work on your project. If you choose to “drop out of sight” for a while in the middle of your web project, don't expect your designer to be ready to resume immediately when you decide you’re ready again. Unless your designer has no other projects, he or she will need to work you back into their schedule again.

5. Changes and edits: If you are providing text and photographs for your designer to use in your site, make sure you have carefully selected, edited, and proofread your content beforehand. Don’t expect your designer to produce the pages of your site and then make substantial edits for you free of charge.

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