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Beauty is in the eye of the beholder but now, according to Internet expert
Brendon Sinclair, beauty is also in the eye of the buyer.
“Web experts have long known that the look of a web site impacts very
significantly on the credibility a visitor assumes for that site. Better
looking web sites simply perform better, both in terms of sales and visitor
numbers, than ugly sites,” he said.
A survey by Stanford University Persuasive Technology Lab released this
year, confirmed an overwhelming skew toward the ‘design look’ as
having the biggest impact on site credibility judgments.
Over 46% of respondents used “visual cues, such as the site’s overall
design or look, to (primarily) assess a site’s credibility” the survey found.
“We’ve always been aware that design is a major component in
influencing perceptions across a range of products and services. This
serves to confirm that the web is no different,” said Mr. Sinclair.
“Our own experience tells us that a site that is informative, entertaining
and ever-changing will generally be a great success for our clients. Now
we can add “attractive” into the mix with total confidence,” said Mr.