Why small and large businesses need websites
What we can do to increase your profit and efficiency
You found us and your potential customers can find you the same way! Since you are reading this, it tells me a few things that might be true about you.
- You understand the powerful effect of the internet and the opportunities it presents.
- You're unsure where your business fits in with the world wide web.
- You want to expand your business and your profits.
- You want to improve efficiency to reduce your overhead.
This short article should help you make a decision that can have a positive effect on your business.
Benefits of having a website
Owning a business has its requirements.
To say the least, a successful business involves goals, knowledge, long
hours, an income source and effective marketing. How does all this relate to owning
a company website? Everything.
Let's start with goals. If your
business has a goal to produce a certain number of sales in a given month
or increase efficiency, then hopefully you have a good plan to make that happen. How does a website fit in? Simple, it can be part of your plan.
With a website, you automatically reach a global or national market,
depending on how your website is targeted. By having a website, you bring
in more potential clients by word of mouth referrals, search engine
traffic and by other websites that link to your site. Increasing
efficiency is explained throughout this article.
Knowledge is something that you
started gaining before you opened your business doors. You researched
areas just as you're researching us now. What do you think your customers
will do before they buy from you? Without a website, you cannot offer
people information that only research on-line, like many Indians already
Long hours are necessary only when
they have to be. Would you rather tell every potential client about your
business personally such as your hours of operation, directions, list and details of products
or services, etc. or list it on the web for them to have it printed before
their eyes? Even if you have printed brochures, they are
expensive. Imagine reduced phone calls to your (or secretary's) office and
increased efficiency as a direct result, the time and money adds up very
quickly. There are endless options in ways that a website can work for
you, including on-line reservation systems, a storefront or just well
written information about your company.
Marketing is the source of all
sales. Leads and sales can be derived from viral marketing, direct mail,
yellow pages, handouts, the internet, etc. Whatever the case, by having a
website, you increase your options drastically. Wouldn't you agree that
about 50% or more of all internet content is based on sales or marketing? Think
of all the advertisements you see, and more people connect every day.
A potential customer has interest in your products or services, but
decided to use the internet to research similar products or information for
your company. They couldn't find you, but they found other sites that
offered the same thing. You know what just happened... When a customer
knows about your company history and see things in writing, they begin to
develop a relationship of trust with you.
Your company owns a website. Your website is underdeveloped and it doesn't
look very professional. What image are you providing to your potential
customers? Ask yourself that next time you visit a site like we're talking
A potential customer is trying to purchase a product or get more
information about your company. The customer searches the internet for the
product and your competitor offers information or direct purchases
on-line and you don't! Did you just lose that sale and all recurrences
from that customer? Yes, you probably did. Will you ever have another
chance to get that customer to purchase from you? Probably not...
Types of internet
Search engines are the #1 traffic
resource for most websites on the internet. Other popular resources
include directory listings, paid or traded linking, banner advertisements,
e-mail or newsletter marketing and internet press releases. There are also
two types of internet traffic, and this is very important, targeted and
untargeted visitors. It's just the same with traditional advertising. A
company that sells dental tools should not advertise to construction
workers. There is a wealthy source of targeted traffic on the internet and
from other sources.
Direct mail or e-mail? 34 cents plus
mailing and printed material costs - or nothing. You decide.
Has your company benefited from public
relations? The press is also on the internet, both strong and bold. If you
get noticed by the internet press, then you will get noticed by potential
clients for free.
If your company is in a highly
competitive market, then we can focus on other promotional tools to gain additional traffic. You can still expect to receive
a fair amount of traffic from the search engines, but you may also want to
consider other alternatives that also produce targeted visitors. It's
attainable to set a goal for an average website to receive 100
free traffic visitors per day after the site is listed with the
major search engines.
We hope that this article informed you of
the benefits of having a website. We hope that you see a company website
as a great business tool to increase efficiency and lower your overhead.
To provide effective marketing in ways traditional means cannot, attract
new customers, to give a means of demonstrating
true professionalism to people that know nothing about you, and to
re-demonstrate your professionalism to existing customers.
Since it is a fact that there is a steady
increase in Indians getting connected on-line, we expect that in short
time, the majority of businesses will have an internet presence. The rate
of businesses going on-line is climbing moderately. According to Business
2.0 Magazine (September 2003), a job boom is coming soon. Just within the
next 7 years there is a economic prediction that there will be a shortage
of 5.3 million workers in the labor force due to the retiring of the "baby
boomers", and 8 out of 10 biggest growth jobs are within the computer
industry. Don't wait too long before web design prices increase again
like they were just a couple of years ago. Right now, right here, you get
quality with affordability.